Market Intelligence

To earn income, farms require market access and a plan to serve markets they want to target. With this tool, you can generate a report to identify market opportunities in your area. 

For a selected location, a report summarizes nearby market outlets, consumer demographics, food product demand estimates and consumer preferences for food products.

Tap your farm location in the map below to create a report. To zoom in to a location, type your address in the search box below.


Market Channels for Local Foods

Product, pricing and promotional decisions hinge on the channels farms use to distribute their products. This publication details market channels available to farms.

Market Channel Cost Assessment

Costs incurred to sell products vary by the market channels you use. This spreadsheet will help you approximate marketing costs and gauge the return on your marketing investment.


Demand Estimate Methodology

An Intel for Ag Market Intelligence report includes estimated consumer demand for foods and attributes used to market foods. The methodology explains how the demand estimates were computed.